QNET’s has said that the direct selling and lifestyle company’s operations in Nigeria are anchored on three key pillars, empowerment, community, and innovation.
Speaking during QNET media engagement “Beyond VCON: Media Insights from VCON 2025”, a virtual dialogue held via Zoom on Wednesday, Country Manager for Nigeria, Mr. Ayokunmi Solesi, said: “QNET isn’t just about selling products; it’s about building responsibly, sharing success stories selflessly, and ensuring we lift others as we grow. That’s what true entrepreneurship means — creating opportunities, adding value, and helping others rise,” Solesi said.
The interactive session brought together journalists, editors, and media executives who had participated in QNET’s flagship V-Convention (VCON), held in Penang, Malaysia, in September 2025. The global gathering attracted over 10,000 entrepreneurs, business leaders, and innovators from more than 50 countries.
The webinar served as a post-convention reflection space for Nigerian journalists to share their first-hand experiences, discuss lessons on ethical business practices, and explore the future of direct selling within Nigeria’s evolving digital economy.
Solesi also unveiled some of the company’s upcoming product innovations designed to enhance natural wellness and improve energy and balance without addiction. Solesi further emphasized that QNET’s Gold Stevie Award for Consumer Protection underscores its global reputation for transparency and ethical business practices.
Since beginning operations in Nigeria in 2022, QNET has continued to champion empowerment initiatives such as FinGreen, which promotes financial literacy, and partnerships with orphanages like Little Saints Orphanage and Babe Salaam.
During the panel discussion, Deputy Business Editor and ICT Editor at The Guardian Newspaper, Mr. Adeyemi Adepetu, commended the immersive experience of the Malaysian convention. “From the airport reception to the global networking sessions, “QNET’s hospitality and commitment to empowering communities were evident everywhere,” he said.
Adepetu also lauded the company’s collaboration with Nigerian regulators and law enforcement agencies, including the Economic and Financial Crimes Commission (EFCC), to combat misinformation and fraudulent activities in the direct selling space.
Assistant High-Tech Editor at Vanguard Newspaper, Juliet Umeh, shared her perspective on the Penang convention, describing it as “an unforgettable journey of purpose and possibility.”
“It wasn’t just about covering a business event; it was an experience that celebrated community, innovation, and resilience,” she said. “I saw firsthand how QNET’s philosophy of ‘Raise Yourself to Help Mankind (RYTHM)’ translates into action through its empowerment and wellness initiatives.”
She praised QNET’s wellness-focused product line including Amezcua Chi Pendant 4, Amezcua Bio Disc 3, Q Alive, and E-Guard, which help consumers mitigate the effects of electromagnetic radiation and promote balance in daily living.
Another panellist, Sulaiman Aledeh, underscored the human-centered essence of QNET’s business model. “At V-CON, I saw that QNET is not just a company; it’s a movement to elevate lives,” he remarked. “Every product and story connect to helping people live better.”
The dialogue concluded with a collective call for stronger media collaboration to enhance public understanding of direct selling and dispel long-held misconceptions.
Participants agreed that engagements like the Beyond VCON webinar are crucial for strengthening transparency, building public trust, and fostering responsible entrepreneurship across Africa’s rapidly expanding direct selling ecosystem.
