In celebration of Africa Day, Facebook on Thursday launched the pan-African “Made by Africa, loved by the world” campaign, celebrating the creative brilliance and global impact of Africans from across the continent. This year’s theme, “Where Culture Meets Connection,” reinforces Facebook as the leading space for conversation around cultural moments globally, and brings together internationally recognised African creatives from diverse disciplines, uniting to create a powerful celebration of African creativity, culture and global influence.
The three short cinematic films, premiering on the Meta Africa page, takes viewers on a journey through the groundbreaking work, personal stories, and cultural influences of some of Africa’s six most dynamic creative talents. Through powerful storytelling, the campaign unites diverse art forms of film, animation, dance, music and photography into a single narrative of creativity and collaboration.
Featuring some of the continent’s most popular and loved creatives from Nigeria, Kenya, Ghana and South Africa, the films explore themes of identity, creativity, and connection across the continent, celebrating not only their artistry, but their widespread influence and cultural resonance.
Ladipoe (Rapper), a BET award nominee, is a Nigerian rapper known for fusing global hip-hop sounds with African rhythms. He pairs with Fat Boy Animations (Animation) from Kenya, a studio founded by self-taught animator Michael Muthiga and twice recognized by Forbes magazine as one to watch. Fatboy Animations is known for creating fun, original African stories, with the studio’s standout character, Kapinto receiving international acclaim.
Other pairs are Lisa Quama – Ghana (Dancer) and Gilbert Asante – Ghana (Photographer); and David Tlale – South Africa (Fashion Designer) and Ofentse Mwase – South Africa (Videographer), a talented South African filmmaker with over 24 international awards for his visual storytelling.
Commenting, Communications Director, Africa, Middle East & Turkey (AMET), Kezia Anim-Addo, said: “We’re incredibly excited to shine a spotlight and celebrate just some of the amazing creative talent that casts a light on our African culture and connects us to the world. Facebook is a leading place for conversations around cultural moments, and through this campaign, we’re not only celebrating individual success stories – we’re also showcasing how culture and social media together can drive meaningful connection and inspiration.”
