Airtel Nigeria, on Monday kicked off its annual ‘5 Days of Love’ campaign, a philanthropic initiative designed to spread the joy and warmth of the festive season by feeding thousands of underprivileged Nigerians and supporting communities across the country.
Marking its 10th edition, this year’s campaign themed ‘5 Days; 6 Cities; 6,000 Meals’ successfully started at Holy Cross Cathedral School, Onikan, Lagos, with 1,000 individuals, including children, youth, and the elderly, receiving packed meals. The event, which will end on Friday, created a festive atmosphere filled with joy, celebration, laughter and entertainment.
Speaking on this year’s edition of the project, Airtel Nigeria CEO, Dinesh Balsingh, represented by Lagos Regional Operations Director, Airtel Nigeria, Peter Francis, emphasised that the broader significance of the 5 Days of Love festive period program was beyond meal distribution.
“At Airtel, we pride ourselves in being a people-centred organisation. This event is not only about providing meals; it is a meaningful way to connect with communities, share moments of warmth, joy, and togetherness, and create a vibrant atmosphere of celebration and love. Today reminds us of the core values of joy, love, kindness, and shared humanity that define this initiative and Airtel’s mission. Together, we can continue to make a lasting positive impact,” he said.
Following the successful completion of the Lagos event, the 5 Days of Love train moved to Borno on Tuesday, December 17; Abuja on Wednesday, December 18; and Enugu and Rivers States on Thursday, December 19; before concluding in Osun State on Friday, December 20, 2024.
Also speaking during the event, Executive Chairman, Lagos Island East Local Government Development Area, Honourable Muibi Alade Folawiyo, lauded Airtel Nigeria for a thoughtful initiative of sharing love with individuals and communities, encouraging the telco to keep the program alive.
“This is a remarkable act of kindness, and I appreciate Airtel for its dedication to uplifting lives and spreading love to individuals. I am grateful to Airtel Nigeria for spreading joy to us in this part of Lagos,” he said.
The 5 Days of Love campaign reflects Airtel Nigeria’s commitment to enriching the lives of Nigerians through meaningful community engagement and support. By fostering a sense of togetherness and goodwill, Airtel continues to exemplify its role as a socially responsible organization, creating lasting positive impact during the festive season and year round.
