… Also Named Iconic Brand of The Year
Indomie Instant Noodles, Nigeria’s leading noodle brand, has been awarded the Best Social Responsibility Brand of the Year at the prestigious Nigerian Marketing Awards, held in Lagos. The award celebrates the brand that has made meaningful and lasting impact on society. Indomie was recognized for its thrilling but highly impactful community initiatives in the year 2024, particularly through its impactful Indomie Heroes Awards, a nationwide search exercise that seeks to dedicated to identifying, celebrating, and rewarding the heroic efforts of children aged 15 and below.
Indomie Heroes Award initiative stood against two other top contenders, First Bank of Nigeria for its Spark Initiative and O2 Academy for the Hit and Run Campaign, which came second and third places, respectively. Adding to its accolades, Indomie also made the honors list as one of the six brands that received the Iconic Brand of the Year recognition. This esteemed award pays tribute to brands that have consistently served the Nigerian community, upheld a legacy of excellence, and maintained an impeccable reputation over the years.
The Nigerian Marketing Awards brought together the leading stars in the Nigerian marketing industry and celebrated the remarkable strides players in the marketing sector have made and are making. It also recognize the individuals, agencies, and brands that have shaped the success of the industry and driven its evolution to what it is today.
Speaking on the honour, the Group Corporate Communications and Events Manager, Dufil Prima Foods, Temitope Ashiwaju said, “We are delighted that through the Indomie Heroes Awards, Indomie was nominated and awarded with this recognition as the best brand in social responsibility. As a brand, we are very passionate about positively impacting the lives of our core consumers, children, and by extension the family. We thank the organizers for putting this together and this tell us that our work as brand is making an impact.”
He said the Indomie Heroes Award is designed to invest in the future of our nation and the brand has been committed to this over the past 16 years.
Through platforms such as the Indomie Heroes Awards, the brand is driven by an enduring commitment to celebrating families and championing the well-being of Nigerian children and continually looks for innovative ways to support and inspire children.
